Spread your link on all your properties and social medias, this way fans can directly access the Messenger channel and start the experience.
At first login fans receive a welcome message together with a content. After that, fans have the opportunity to play by answering a question. Correct answer gives points.
Every time a new content is sent, fans are engaged with a question about it that allows them to earn points.
The points earned by the fans generate leaderboards that measure their degree of loyalty on a weekly, monthly or all-time basis, also filterable by friends.
The loyalty is rewarded on a weekly and monthly basis with special prizes, like giveaways, thank you videos and more.
The points earned could also generate discount codes to be used in the integrated shop, where fans can buy products in a few steps.